ADVERTISING DESIGN : TAKIS

ABOUT WORK

Takis is a bold and edgy snack brand known for its ultra-spicy rolled tortilla chips and intense marketing strategies. Their advertising often features celebrity endorsements, vibrant visuals, and over-the-top humor, appealing primarily to a teenage demographic through flavor challenges and viral campaigns.

To broaden the brand’s appeal, I explored concepts that infused Takis’ signature intensity with surreal, humorous storytelling. One idea featured Takis chips so spicy they could end entire eras—like melting the Ice Age and transforming prehistoric creatures into their modern forms. Another took a narrative approach, placing characters in mundane detective scenarios with the twist of Takis dust as the incriminating clue.

We selected a concept that captured the core of Takis’ brand: fearless, absurd, and fun. The campaign features illustrated Takis characters in extreme scenarios—surfing with sharks, lifting weights as babies, and riding mopeds up treacherous terrain. The visuals embraced Takis’ existing color palette and dynamic energy while offering fresh ways to visualize its intensity.

Series of three illustrated Takis posters with the tagline “Got What It Takis?” Each poster features a bold yellow background and a Takis snack character: one surfing, one riding a scooter, and one lifting weights. Campaign encourages viewers to “uncover your spicy spirit” by scanning a QR code.

A mockup showcasing the three illustrated takis posters in front of a park. Credits to mockup-design.

The final campaign breathes new life into the Takis identity, offering imaginative storytelling that expands the brand’s reach. The illustration process was a highlight of the project, and despite many revisions, the creative payoff was deeply satisfying.